Copywriter – Selfcare

REFERENCE #: 028377

LOCATION: Vancouver , British Columbia , Canada

JOB FAMILY GROUP: Brand Experience

Copywriter – lululemon selfcare


lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in. 20 years after our inception we remain committed to enabling people to live happy, healthy, fun lives.
About this team
The lululemon selfcare team is responsible for developing and scaling a new category for lululemon outside of its current business model. The team is comprised of a group of entrepreneurial leaders who will define & activate a new business category, including its brand position, product offering, channel development & operations, as well as driving sustainable profitable growth. The team’s accountabilities are in direct support of achieving lululemon’s 10 year vision of reaching 50% of profit growth from categories that do not currently exist.
We’re looking for a Copywriter to establish the lululemon selfcare brand. You’ll need to bring your A game, have strong writing and conceptual chops and an ability to manage multiple projects at one time. We’re all about relationships so you’ll be working closely with the nimble lululemon selfcare team while maintaining strong relationships with partners in various departments.
A day in the life:
Reporting to the Art Director, Selfcare, the Copywriter will be a key contributor to bringing a new lululemon category to life across our channels. As this is a new business category, and the team is small, the responsibilities within this role will be wide-ranging and evolving.

  • Collaborate with the lululemon selfcare team and cross-functional partners on copy and content strategy for the category.
  • Create copy for lululemon selfcare across all channels and platforms and create a seamless thread across all – including campaign, web, email, social, store visuals, retail training materials, product education, packaging and more.

  • You have 5+ years of experience in copywriting and campaign development, at an agency or in-house brand.
  • You have omni-channel experience creating for beauty and skincare.
  • You are a digital native who understands how design and content come together to tell a story that will be told across channels in many different forms including text, imagery, and video.
  • You know how to meet the business objective without compromising the integrity of the brand. Writing is your expertise, but you also value a strong design aesthetic.
  • You have a powerful voice on paper and when presenting to a room full of people. Whether you’re crafting full-on brand love or regulatory copy for packaging, you know what the guest needs and can set the direction of tone accordingly.
  • You have an unfailing attention to detail.

  • You have a deep passion for beauty and skincare. You are hungry to keep on top of the new trends and as a result you’re an incredible creative resource for your team.
  • You can say a lot in a little space. You tailor your tone and style to everything from packaging to PDP copy, marketing campaigns to internal training resources.
  • In addition, you’re an expert at working with team members to identify how to tell a story within various channels and spaces and are constantly educating on communication and marketing.
The Intangibles:
You are:

  • Empathetic. At the heart of your work lies a nugget of deep human insight, and an understanding on how to apply this to your writing for the audience.
  • Egoless: you are willing to dive into the smallest (yet significant) project in any medium.
  • A radical simplifier. You see the through line beneath complicated ideas and then convey it with clarity, purpose, and simplicity.
  • Strategic. You’re well informed and apply critical thinking to your work.
  • Creative. You bring passion to your work and produce content strategies, campaigns and copy that engage, motivate, and inspire.
  • Curious. You ask great questions, enjoy learning about new things, and are always looking to grow.
  • Clever. You’re quick on your feet, think outside the box, and have original ideas and imagination.
  • Guest-focused: You communicate the right notion to the right person at the right time.
  • Collaborative: Whether you’re problem-solving with cross-functional partners or coming up with creative concepts with the creative team, you believe that two (or more) brains are better than one.
  • A leader: You’re comfortable guiding the work and mentoring other team members.

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