Email Marketing and CRM Manager

Indochino is all about inspiring confidence that people admire and working here is to be a part of a growing and exciting made to measure experience. Since 2008 Indochino has been disrupting the retail scene, offering stylish, perfectly-fitting, personalised apparel on a mass scale and we are looking for someone amazing to join our team.

Are you looking for a company that will allow you to grow and develop your career? Do you want to be a part of something that is changing the retail landscape? And are you a driven and experienced manager looking for your next challenge? If yes to these then this could be the position for you. Although we do need you to bring your skillset, we also understand that you want to know what you’ll be getting from us; so let’s start there. By joining us as our Email Marketing and CRM Manager, you’ll get the following benefits, along with a great salary:

  • Great benefits including Medical, Dental and 100% MSP coverage
  • Gym and mobile phone discounts with our selected providers
  • An awesome office with free drinks and snacks, and at 4pm every Friday an office wide mixer
  • 3 weeks’ vacation on joining the company
  • A great team – the people here really are awesome


The Email Marketing and CRM Manager will be responsible for building, implementing, and executing INDOCHINO’s lifecycle strategy including email marketing initiatives and loyalty programs, to engage our customers throughout every stage of their buying journey.

  • Create, implement, and execute a customer lifecycle plan to engage customers throughout their buying journey and improve key Lifetime Value metrics via online and offline channels
  • Build, deploy, and optimize all email marketing campaigns and automated programs focusing on customer retention; including design templates, calls-to-action, and content used in email sends
    • Conduct list segmentations based on criterion such as behavior, value, past email engagement and website interactions (content downloads, site page visits, etc.)
    • Measure results and optimize the nurture tracks for these segments to convert leads to customers
    • Work to minimize list decay and unsubscribes while increasing productivity of email sends
    • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
  • Conduct customer segmentation and develop campaigns and programs for targeting specific customer groups (per segmentation efforts)
  • Build, implement, and execute broad-based loyalty/rewards/retention program
  • Manage the tools and relationships with vendors which support consistent and appropriate engagement with customers at different stages of the lifecycle and work closely to ensure messaging maps to the overall brand and retention strategy
  • Ensure all programs are properly aligned to customer segments, the product roadmap and the strategic goals of the marketing team and company
  • Work with cross-functional teams to ensure content is being created and delivered to customers according to priorities, brand and deadlines
  • Create and maintain accurate performance reports, and communicate results and actionable insights to the team
  • Accountable for retention analysis including: reporting, performance against plan and objectives, advanced segmentation, lifecycle, channel key performance metrics, funnel analysis, and driving insight and action from analysis


  • Minimum 5+ years as a retention marketing professional with email marketing and loyalty program creation experience at a consumer-focused company
  • Analytical and reporting mindset with experience creating and executing on plans after analyzing customer behavior
  • Experience with advanced segmentation, lifecycle, channel key performance metrics, funnel analysis, and function specific reports. Proven ability to drive action from analysis
  • A strong understanding for B2C product selling a must
  • Ability to inspire, engage, and motivate others to achieve results and success
  • Proven project management skills
  • Strong verbal and written communication skills. Proven ability to work effectively cross-functionally
  • Dedicated to constant refinement & improvement in every task you take on
  • Demonstrated ability to effectively manage multiple priorities in a fast-paced and changing environment
  • Strong organizational skills and attention to detail
  • Ability to manage multiple projects and manage a high-volume of tasks, deadlines, and requirements
  • Results-oriented and process driven, with high expectations of self and team
  • Proven ability to foster a transparent, honest and positive team environment
  • Ability to effectively receive and communicate feedback
  • An entrepreneurial mindset and a roll-up-the-sleeves work ethic – must be comfortable with ambiguity and rapid rates of change

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