Email Marketing Specialist

Eminence Organic Skin Care Email Marketing Specialist June 2019

Eminence Organic Skin Care 
Email Marketing Specialist 

How to Apply
Please send a cover letter and resume to [email protected] with ‘Application for Email
Marketing Specialist’ in the subject line of the email. 
For more information on Eminence Organic Skin Care, visit our website www.eminenceorganics.com,
Facebook Page www.facebook.com/EminenceOrganicSkinCare and YouTube Page
www.youtube.com/user/eminenceorganics.

The Application
Closing Date for applications: Sunday, May 19th at 9pm PST
*Update on Monday, June 10th, 2019 screening & interviews are in process, however, applications
submitted immediately are still welcomed and considered.
Competitive Salary, Bonuses, Extended Health Benefits, Wellness Program, Product Discounts and Green
Transportation Incentives
Location: West Broadway and Cambie, Vancouver, Canada at Eminence’s Central Office
Hours of Work: Monday – Friday from 8am – 4:30pm

Our Products 
Eminence Organic Skin Care provides premium products and unparalleled service to leading salons, spas and
beauty professionals. Pioneer of the organic skin care movement, Eminence Organics combines more than
half a century of herbal craftsmanship and innovation with Hungarian-inspired healing to offer results-oriented
treatments. All of our products use only the freshest ingredients known to nature without harming animals or
using any harsh chemicals – we pick only premium quality ingredients to craft natural, organic and Biodynamic®

skin care that is good for the earth and good for the skin. Every ounce of our products receives personal
attention throughout production and packaging.

Eminence Organics cares about the environment and integrates sustainable practices into every part of our
business including planting a tree for every product that we sell through our Forests For The Future initiative.

Our Company
Eminence Organic Skin Care is the leading name in the field of Organic Skin Care. Eminence Organics is
renowned as the most unique and effective line of natural skin care products on the market today.
Eminence Organic Skin Care has been voted by skin care professionals as “Favorite Skin Care Line” and
“Favorite Product Education”, both for ten years in a row, as well as “Favorite All-Natural Line” for eight years
in a row and is considered #1 for skin care results in the natural & organic spa industry. Additionally, Eminence
Organic Skin Care has won multiple “Best of the Best” readers’ choice awards for the best skin care products
available, awards that are the most unbiased, prestigious honours given in the industry today.

Eminence Organics has also won multiple Environmental Awards & is a Certified B Corporation®, recognizing
the sustainable farming & green practices we use to create our products as well as recognizing the progressive
people practices we exemplify in supporting our team-members.

Since the arrival of Eminence Organics in North America, our business has experienced tremendous growth in
every major market in North America and has created distribution channels in over 60 countries.
Currently with over 300 team-members worldwide and with thousands of dedicated and loyal spa and salon
business partners, Eminence Organics has products which touch millions of faces and bodies across North
America and throughout the world each year. Our charitable initiatives, including the Eminence Kids
Foundation, impact thousands of lives each year.

Our Core Values 
Extraordinary Service, Infectious Enthusiasm, Sincere Respect, Supportive Teamplay, Proactive Reliability,
Passionate Dedication.

Eminence Organic Skin Care Email Marketing Specialist June 2019

Role Summary
Eminence Organic Skin Care is looking for an Email Marketing Specialist who is passionate about skin care
and wellbeing. The Email Marketing Specialist knows how to use email marketing best practices and web
analytic insights to enhance Eminence Organics’ digital presence.
The Email Marketing Specialist will work cross-departmentally to engage both spas (Eminence Organics’
Customers) and End-Consumers with Eminence’s brand & products through effective marketing emails and
transactional emails.

Reporting and Peer Relationships
The Email Marketing Specialist reports to the Digital Marketing Team Lead and will work closely with everyone
in the Digital Experience Team, Marketing & Communications Team as well as other departments throughout
Eminence.

Overall Roles and Responsibilities
Duties and responsibilities include, but are not limited to:

Email Marketing

  • Maintain a solid understanding of email marketing strategies, best practices and regulations throughout

North America (including CASL) and Global markets (including GDPR)

  • Work with the Digital Experience Team and cross-departmentally to develop and implement a complete

email marketing strategy (including strategies for new email acquisition and campaign content for
Professional Customers, Leads and End-Consumers)

  • Maintain the email marketing content calendar
  • Maintain email contacts in Eminence’s email marketing and marketing automation technology (currently

HubSpot)

  • Develop End-Consumer and Professional Customer email campaigns and automated email workflows
  • Conduct A/B testing to optimize End-Consumer and Professional Customer email campaigns
  • Carry out segmentation of the email database and implement remarketing strategies
  • Create and develop new mobile-friendly email templates and redesign of existing templates individually

and in collaboration with Eminence’s Graphic Designers and Web Developers

  • Generate and present reports and analytics of Eminence’s email marketing strategy, including the financial

impact of the email marketing channel on Eminence’s B2B ecommerce

  • Organize email marketing across the organization in efforts to improve efficiencies and reduce operating

costs

  • Work collaboratively with the Marketing & Communications Team to ensure cohesion between email

communications and offline marketing communications

  • Work collaboratively with Eminence’s Customer Development Team to ensure cohesive email follow-up to

professional attendees at industry Tradeshows & Events

  • Optimize all transactional email correspondence
  • Create meaningful user experiences through email that promote long-term engagement with the Eminence

brand

  • Identify areas of opportunity and improvement in the email processes and content

B2B Ecommerce

  • Contribute to the financial success of the business by driving ecommerce sales through the email

marketing channel

  • Use web analytic and sales data to maximize sales and optimize the user experience


General

  • Provide coverage for other members of the Digital Experience Team as needed, especially the Digital

Experience Coordinator

  • Perform Other Duties as Required
  • Exemplify the Eminence Organic Skin Care Core Values

Eminence Organic Skin Care Email Marketing Specialist June 2019

  • Keep commitments and meet deadlines
  • Execute development schedules and campaign schedules on time
  • Ensure accuracy of facts, grammar and spelling in all content
  • Stay informed of best practices and innovation in business and technology
  • Utilize appropriate business language in all forms of communication
  • Be willing to work extra time during busy periods and when requested
  • Respond to internal and external Customer calls and e-mails within 1 business day

Experience Required

  • Post-secondary education in Business or Communications with a Marketing focus or related experience
  • Digital Marketing experience with a focus in email marketing and marketing automation technology – 2+

years

  • Ecommerce experience – 2+ years (B2B Ecommerce experience an asset)
  • Web Analytics (Google Marketing Platform Tools) – 2+ years
  • HubSpot CRM & Marketing Suite experience an asset
  • Email template development experience an asset
  • Digital graphic design experience an asset
  • Drupal and Drupal Commerce experience an asset
  • Skin care industry experience or proven passion for the industry an asset

Skills Required

  • Website Management and User Experience design
  • Impeccable written and oral English skills
  • Exceptional attention to detail
  • Ability to multitask and manage time effectively to meet deadlines
  • Ability to work in a fast-paced, rapidly changing environment
  • Intermediate-Advanced knowledge of Microsoft Office (Outlook, Word, Powerpoint, Excel)
  • Excellent interpersonal and communication skills
  • Impeccable proofreading ability
  • Working knowledge of HTML and CSS

To apply for this job please visit ca.indeed.com.

Job Location