The successful candidate should have experience in marketing strategies, project management, and client management. Additionally, they should be comfortable with elements of design (both print and digital), digital marketing techniques, content development (writing, photo, video and other formats), website management/development, and analytics. The scope of work spans all aspects of marketing including: input on business cases, marketing strategy development and execution, content development, design, promotional activities, and evaluation and assessment of metrics.
As a member of the Athletics and Recreation Marketing and Communications team, the coordinator participates in the development of an integrated and coordinated approach to marketing and communication with students, staff and faculty, and the community.
This position may share an office or occupy single person workstation and should be able to handle interruptions and plan changes, and readjust priorities accordingly. The role is required to work flexible hours as program or project related events occur during evenings and weekends.
- MARKETING & COMMUNICATIONS PLANNING
- Working with recreation programming units, leads the development of audience-focused strategic marketing and communications plans that reflect and support the achievement of unit goals.
- Coordinate the delivery of marketing plans; executes strategies and tactics for recreation programming units: Intramurals, instructional (dance, yoga, pilates, etc.), fitness, aquatics, ice, tennis, rowing, physical activity, competitive clubs, and camps.
- Participates in the integration of unit plans across Athletics and Recreation and other UBC divisions, notably Student Communications.
- Assess the effectiveness of established communications plans and makes recommendations for future improvements.
- MARKETING & COMMUNICATIONS SERVICES
- Produces seasonal print publications for recreation programming
- Oversees and maintains the UBC Recreation website, including weekly content, and seasonal updates of programming information.
- Manages UBC Recreation social media presence including but not limited to Twitter, Facebook, Instagram, YouTube, and The Point blog.
- Develop and execute marketing plans for major programming initiatives: Day of the Longboat, Lace Up for Kids, UBC and Point Grey Triathlons, and Storm the Wall
- Coordinates UBC Recreation unit newsletters and monthly UBC Recreation e-newsletter
- Reviews, consolidates, writes, and edits promotional materials, including but not limited to, newsletters, reports, promotions, and information brochures and websites, as well as oversee their design and production.Oversees internal printing services.
- Service and maintenance of all digital signage, promotions, and design services for UBC Recreation and its programming units
- PROJECT COORDINATION & MANAGEMENT
- Manages student, staff and faculty, and community facing communications projects, determines project timelines and budgets, and develops contingency plans to keep projects on track.
- Coordinates workflow between members of project teams, including content contributors, user experience specialists, and external consultants.
- Communicates with business owners with respect to project status and negotiates any necessary changes to timelines or deliverables.
- Actively seeks out partnerships and develops relationships with other campus units, student groups, and community partners in order to identify and leverage opportunities for collaboration.
- Ensures that messages are delivered in a coordinated fashion across appropriate communications channels.
- OUTREACH EVENTS & PROMOTIONS
- Develops and executes all aspects of UBC Recreation outreach events and campaigns. Includes establishing an annual events plan, organizing, promoting, staffing, and executing events, and following up with a detailed event assessment and future recommendations. Current events include UBC Recreation Open Houses and promotional presences at community events.
- Coordinates non-digital communications projects such as the production and purchase of promo items, the production and distribution of banners and posters, and the creation of resource materials to support in-person communications activities.
- Hires, trains, supervises, and evaluates student staff associated with promotions responsibilities as part of working the student development experience.
- Maintains familiarity with major communications trends, issues, and technologies.
- Functions as a communications resource for UBC Recreation units, sharing expertise and developing intuitive and easy to use materials that allow unit staff to handle some communications tasks independently.
- Conduct staff training sessions.
Strong analytical and business-oriented thinking; experience collaborating with clients to improve product or service as part of the marketing process is an asset. Graphic design and experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator).
Web management, web design, or user experience; knowledge of WordPress, HTML, and CSS is an asset.
Digital marketing (Google AdWords & Facebook advertising) and social media
Photography or videography including working knowledge of DSLRs and/or directing photography/videography
Web content development including writing for the web, search engine optimization and digital asset integration.
Data analysis (particularly Google Analytics) and market research
Public relations including drafting of press releases, contacting media, and coordinating media events
Ability to plan and implement a broad range of digital and non-digital promotional initiatives, including events.
Adept in researching, selecting, testing and measuring traditional and innovative communications channels.
Strong command of the English language and writing skills. Experience with copywriting is an asset.
Excellent oral and written communication, interpersonal, and organizational skills.
Demonstrated ability to function both as a member of a team and work independently.
Ability to exercise diplomacy, tact and discretion when working with confidential and/or sensitive information and in dealing with various levels of administration and external agencies.
Demonstrated ability to work in a project based environment and handle multiple and concurrent priorities.
Capacity for creativity and innovation; ability to exercise initiative, resourcefulness and judgment.
Accuracy and attention to detail.
Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged. We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.
All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.