- The successful candidate will be responsible for managing the marketing and promotion of the Faculty’s educational programs and initiatives. This includes (but not limited to):
- Researches, develops, and implements targeting marketing plans and budgets, for the Faculty of Forestry graduate and undergraduate programs and educational programs and initiatives
- Develops messaging/copy/branding for all marketing and advertising campaigns and initiatives
- Provides guidance for faculty and staff for all marketing initiatives and print publications
- Works with the graduate and undergraduate student services to design, manage and implement marketing campaigns aimed at recruitment and engagement.
- Writes, produces, and designs compelling content to meet business goals, the needs of markets and supports and celebrates teaching and research of the faculty, fully utilizing all channels available including print, digital, in-person and others.
To support the success of the marketing objectives, the successful candidate will leverage their connections with key members of the Faculty to generate and lead internal communications initiatives. With the primary objective of building, maintaining and growing the brand with internal audiences so marketing messages will be translated more efficiently to external markets, responsibilities will include (but not limited to):
- Communicating to the faculty the new and emerging brand. Promoting brand understanding, adoption, and alignment through internal communications channels. This includes regular updates on marketing and promotional activities, training and information sessions, planned events, informative initiatives and other activities
- Identify opportunities for stories, campaigns, events and initiatives to support and grow the brand internally. Works with the Communications and Marketing team to prioritize, plan and implement initiatives
- Analyze and report program performance to directors and professional programs team, provide results, updates and recommendations for improvement and new programs
As the position makes decisions regarding the production of major Faculty of Forestry publications including signing authority for publications and outreach budget, poor judgement may lead to poor quality of publications and affect the image of the Faculty or may lead to overly high costs and damage to the Faculty’s overall budget. Requires professional judgement and initiative in managing special projects. Requires high level of tact, discretion and negotiating skills to effectively bring together and coordinate input from various stakeholders.
Passion for innovation, creativity, idea generation. Takes inspiration from diverse sources and Experience in research, analysis, strategic thinking, and project management. Able to generate targeted, comprehensive marketing and communications plan with clear objectives, timelines and other key elements.
Superior writing, editing, and experience in publication production. Ability to adapt writing styles for various purposes and audiences. Working knowledge of publishing, website development, and marketing communications product development.
Highly organized with ability to prioritize assignments and work independently or in a team environment. Ability to multitask, including ability to work effectively under pressure, handle heavy volumes, and meet demanding deadlines. Ability to attend to details and work well in a team setting with others and with a diverse range of stakeholders and partners. Flexible and willing to adapt as needed.
Understanding and/or interest in university culture and Forestry and Sciences.
This role to perform other duties as related to the skills and qualifications of the position and increase the visibility of the Faculty. This includes, but is not limited to, support for: Faculty websites, print publications, reports, media releases, social media content and planning, issues communications, standard operating procedures.
Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged. We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.
All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.