This regular full-time (35 hours per week) position is available starting May 13, 2019. Regular hours of work are Monday to Friday, 8:30 am to 4:30 pm. Flexible or modified schedule may be considered.
Occasional work arrangements at our Coquitlam and New Westminster campus will be required, as will occasional evening and/or weekend work.
DO what you love. Be good at it. That’s how Douglas College defines a great career. It’s a philosophy that resonates through our classrooms, our offices and our boardrooms. It inspires our students and drives us to make Douglas College one of BC’s Top Employers. We love what we do. And we’re looking for passionate, motivated people to join us in making one of Canada’s best colleges even better.
Under the direction of the Manager, Marketing & Operations, the Marketing & Communications Officer contributes to the success of Douglas College and its community of learners by providing a wide range of coordinating functions related to the strategic marketing of the College and individual College programs. He/she provides leadership, coordination and hands-on development of major marketing communications projects and directly supervises a team of writers and print graphic designers in the production of marketing communication materials.
1. Needs assessment. As a marketing and communications advisor for the College, receives and evaluates requests for communications and marketing services from College employees including MCO team members.
a. Clarifies objectives in order to ascertain their appropriateness and achievability;
b. Provides marketing advice, direction and specific suggestions for meeting the objectives;
c. Advises other MCO team members in the structure, content and development of various marketing communications initiatives; and
d. Advises and instructs faculty staff and administrators throughout the College about appropriate content, structure and presentation needed for specific communications projects and objectives.
2. Project planning. Creates detailed project plans and budgets in consultation with faculty, staff and administrators as well as other MCO team members.
a. Defines goals and objectives;
b. Consults to gather idea, assess resource availability and set realistic delivery dates;
c. Initiates new research or reviews existing research in order to gather data necessary to design successful tactics;
d. Selects the most efficient and affordable tactics and maps out specific steps for achieving desired outcomes;
e. Determines how to divide responsibilities between MCO staff and employees in other departments; establishes appropriate coordination and information sharing within the MCO and across departments;
f. Develops and oversees budgets to carry out projects;
g. Ensures that messaging is consistent across all components, and that initiatives for individual programs and faculties integrate with and complement College-wide branding objectives;
3. Project implementation. As team leader, takes a wide range of marketing and communications projects from concept through production and evaluation.
a. Initiates a wide range of multi-component marketing communications projects and assigns work to writers, designers, web site specialist, photographers and others;
b. Produces creative briefs to provide clear instruction to production staff;
c. Initiates advertising production;
d. Initiates production of specialized print materials used in controlled distribution, direct mail campaigns, displays, etc.;
e. Initiates web content production as part of larger projects;
f. Initiates creation of multi-media projects that may involve PowerPoint, video or other media;
g. Directs and reviews work of writers, designers and others to ensure work is on-target, accurate, complete and on time;
h. Directs contracted suppliers, Building Service Workers, other college personnel, and community partners in the production and distribution of materials, and in setup and scheduling for events; and
i. Works with outside vendors to ensure they meet quality standards; troubleshoots where necessary.
4. Directly supervises a team of writers and a team of print graphic designers; provides direction, advises, and monitors, and reviews work.
a. Coordinates content planning and writing, and oversees planning and production of printed materials. Also plans, writes and edits content, from original idea to finished text and uses graphic design software to produce simple materials or to make basic changes to materials for print production;
b. Assigns work to writers, works with them to determine priorities, and acts as editor to manage production to meet quality standards and deadlines;
c. For the College website and for the myDouglas student portal: analyzes information flow and information needs; coordinates with College faculty, staff and administrators to plan content changes and updates; assigns or personally writes original content and edits content; in collaboration with the Web supervisor, oversees work by MCO Web designers to meet objectives; works with departmental representatives on the production and approval of their Web sites;
d. Ensures that the College’s key branding messages are maintained consistently;
e. For a wide range of printed materials promoting Douglas College programs and issues and representing the College to internal and community: coordinates with College faculty staff and administrators to plan content; assigns or personally conducts research and interviews with College employees, students and community members to gather attributions and testimonials; assigns or personally writes and edits original content; works with departmental representatives to get content approved;
f. Writes or edits drafts of speeches for College administrators;
g. Edits, proofs and rewrites material from other employees for grammar, accuracy, college style and effective messaging;
h. Assigns work to graphic designers, works with them to determine priorities, and manages production to meet quality standards and deadlines;
i. Assesses photography requirements and initiates photo shoots;
j. Ensures that visual identity aspects of the College brand are maintained consistently;
k. Applies the BCGEU collective agreement to daily decision-making within established standards;
l. Recruits and selects staff, provides orientation and performance feedback; recommends disciplinary action as necessary;
m. Provides input into staff job descriptions; and
n. Manages and approves staff work schedules and other absences.
5. Strategic communications administrative support.
a. Provides analytical support to the Manager of Marketing and Communications in the development of campaigns, plans and communication policies;
b. Communicates with editors and reporters from the news media, providing information on College events, programs and services; and
c. Drafts sensitive communications materials such as news releases while maintaining confidentiality.
6. Strategic research.
a. Gathers, analyzes, evaluates and summarizes available data useful to marketing and communications; and
b. Identifies new data needs and coordinates primary research to gather data; provides assessment of the results.
7. Additional responsibilities.
a. Reviews communications from other departments and provides appropriate guidance to faculty, staff and administration to ensure College communications standards are upheld;
b. Manages the Douglas College readerboard and Omnivex systems, using specialized software application to post messages, and ensuring major events and College messages are promoted;
c. Performs other duties as may be required or may emerge;
d. Maintains electronic project files and utilizes MCO project management and project-tracking systems;
e. Works with sensitive distribution lists, ensuring they are used properly and stored safely;
f. Drafts and develops sensitive media releases and crisis communications material in consultation with the MCO Manager;
g. Maintains confidentiality as necessary;
h. Utilizes insertion order file system in managing advertising workflow;
i. Manages information and schedules on college readerboard and Omnivex systems;
j. Develops work schedules for event planning for project team members;
k. Organizes College displays;
l. Budgets for events and multimedia projects.; and
m. Signs for supplies at the Bookstore and at other approved vendors.
1. Demonstrated in-depth knowledge of marketing communications theory and practice; knowledge of and ability to implement best practices in copywriting and public relations, graphic design, print production, advertising, online communication, direct mail campaigns, copywriting and public relations.
2. Proven ability to work as a supervisor and team leader to guide complex projects to completion on time while involving diverse stakeholders and marketing and communication professionals.
3. A minimum of a two-year diploma in marketing, graphic design, communications, journalism, public relations, or related field from a recognized post-secondary educational institution (bachelor’s degree preferred).
4. Minimum of five years of directly related work experience or an equivalent combination of education, training and experience.
5. Excellent working knowledge of the English language (written and verbal) with specific emphasis on marketing and journalistic writing skills, spelling, grammar and punctuation.
6. Ability to initiate or recommend new projects, and to find creative solutions while adhering to College standards and key messages.
7. Proven ability to produce effective writing styles/formats for a wide variety of electronic/Web-based, print and outdoor media for marketing, media relations, and internal and external communications objectives.
8. Demonstrated strong understanding of graphic design principles, plus a working knowledge of graphic design software such as Adobe Creative Suite (InDesign, Photoshop, Illustrator).
9. Demonstrated working knowledge of local media, especially newspapers and radio stations.
10. Demonstrated ability to prioritize and manage multiple projects; ability to meet tight and frequent deadlines.
11. Good working knowledge of offset printing techniques and processes.
12. A demonstrated ability to interact effectively and tactfully with College employees, students, outside vendors and the public.
13. Demonstrated working knowledge of computer applications and in particular Microsoft Office (Word, Excel, PowerPoint), familiarity with statistical analysis techniques.
14. Familiarity with best practices in Web content as well as site navigation, usability and design.
15. Ability to work independently and to focus for prolonged periods on tasks requiring high levels of concentration and accuracy such as project planning and data analysis.
16. Ability and willingness to work at either major campuses.
17. Ability to maintain confidentiality.
18. Ability to take publication-quality photographs is an asset.