Marketing Content & Social Media Manager

Are you a marketing enthusiast with a flair for copy and social media that drives conversions? Do terms like “lead nurturing,” “real-time data,” and “customer journeys” set your heart aflutter? If this sounds like you—you could be our next Marketing Content & Social Media Manager.

You have proven experience with a technology based company to develop execute and take ownership of a inbound content marketing strategy. An expert in LinkedIn, you will be used to reporting and conversion metrics to ensure the sales team is able to focus their time on qualified sales leads.

Successful candidates for this position will be self-motivated and detail oriented content strategists with proven experience developing and implementing effective content marketing campaigns. You will be responsible for overseeing all content marketing initiatives both internal and external, across multiple platforms. As the Marketing Content & Social Media Manager, you should have a hunger for research and be willing to continuously expand your knowledge on the latest advances in sales & marketing cloud technology. You must drive home the company’s unique value proposition in all marketing collateral towards increased conversions and greater brand reach.

The Marketing Content & Social Media Manager should be willing to own marketing initiatives across channels, including the company blog, websites, social media accounts, and email marketing platforms. Your writing will demonstrate brand consistency through the mastery of tone, style, voice and diction, with an understanding of the appropriate copy for each of our marketing channels.

Your role is crucial to catering to the needs of our prospects and customers alike,  by delivering the content they need, right when they need it. Your writing needs to exude the experience of an expert on topics including: marketing cloud technology, customer engagement and lead generation, cloud technology best practices, and digital marketing industry insights, among others. Still sound like you? Read on:

 

REPORTING TO
VP of Customer Success

 

REQUIREMENTS & TASKS

  • Establish powerful content marketing strategies catered to various personas including prospects, leads and clients.
  • Develop and execute Bubblebox’s social media strategy, with a focus on company storytelling and thought leadership
  • Lead content creation and curation for corporate social media, including managing editorial calendar, writing content and guiding the development of visuals and other creative assets on platforms including Twitter, LinkedIn and Facebook
  • Mapping out content strategy that aligns with the company’s long and short-term marketing objectives – continuous evolvement of this strategy is key.
  • Work closely with company VPs to establish effective lead generation and nurturing strategies
  • Grow  subscriber base by creating well-crafted, concise and highly engaging communications including sales pitches, customer stories, blog posts and executive communications
  • Responsible for ensuring all online and in-house marketing is up to date and on brand.
  • Own and maintain the company’s website(s) by collaborating with designers and developers to optimize for conversion and engagement.
  • Work closely with design team to conceptualize and develop assets such as collateral and landing pages for marketing programs
  • Manage content posting and updates while ensuring every piece is tracked properly
  • Implement, service and support Salesforce Pardot accounts in a client-facing role (upon successful completion of Certification Exam)
  • Ensure the maintenance and consistency of branded templates for marketing collateral
  • On occasion develop compelling, on-brand graphics such as infographics, logos and icons for marketing materials, presentations, web and email campaigns.
  • Budget/ Expense Management as related to marketing initiatives.

 

DESIRED SKILLS & EXPERTISE

  • Mastery of the English language with a knowledge of best practices in grammar, messaging, writing and style
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions
  • Superior research skills with the ability to translate complex topics into digestible content
  • Must be Salesforce Pardot Consultant Certified
  • Expertise in content and channel optimization
  • Ability to complete projects to exact specifications on time
  • Ability to work in a fast-paced environment with shifting priorities and deadlines
  • Ability to create shareable content appropriate for specific networks
  • Can execute social media trends, continually drive guest engagement and traffic across all social media and email campaign platforms.
  • Ability to collaborate as well as work independently
  • Experience with social media management and SEO best practices
  • Experience with Google Analytics
  • Keen eye for design with the ability to ensure brand consistency.
  • Establish metrics and analysis frameworks to measure impact of marketing initiatives
  • Demonstrated leadership abilities, maturity and professionalism
  • The ability to take direct criticism and continuously improve and expand upon skill set
  • Strong work ethic with a commitment to excellence in all endeavors
  • Creative thinker with passion for developing and delivering big ideas for our customers
  • Knowledge of email marketing best practices is an asset

 

QUALIFICATIONS REQUIRED

  • Salesforce Pardot Consultant Certified
  • MA in Communications, English Literature, Marketing or equivalent work experience
  • 3-5 years minimum experience in marketing or communications
  • HTML/CSS, Adobe Creative Suite would be a plus
  • Innate willingness to roll up your sleeves
  • Operates with significant autonomy

 

COMPENSATION

Salary/wage to be determined based on experience and skill level.

 

BENEFITS*

  • Office located in the heart of Kitsilano, Vancouver, BC
  • Extended Health
  • Bus pass
  • Training
  • Paid vacation
  • Gym membership
  • Company Bonus Scheme
  • Sit/stand desks
  • Ergonomic Office Chair

 

*(Management has full discretion over availability of benefits for employees, full-time employees only, post probationary period, some benefits subject to longevity of service)

 

START DATE: ASAP (3-month probationary period)

To apply for this job please visit www.bubblebox.cloud.

Job Overview
Job Location