Marketing Specialist – 1 Year Maternity Leave Contract

  • Ensure KPIs are met – including but not limited to: leads, MQLs, SQLs, opportunities, sales, conversion funnel, marketing ROI (cost per lead), lead to opportunity conversion rate, marketing contribution to revenue
  • Grow new leads, including marketing qualified leads, by converting traffic through calls-to-action, landing pages, and lead generation content.
  • Manage email campaigns, including the template design, calls-to-action, and content used in our email sends.
  • Create and maintain reports on marketing, sales, and support activities to measure effectiveness and business impact.
  • Maintain strong relationships with department heads, (Sales, Solutions, Product Management, and Support) to assist with campaigns, events, product launches, etc.

Qualifications

Education:

  • Degree in marketing or equivalent combination of education and experience

Experience:

  • 3+ years of in-house or agency experience managing digital marketing
  • 3+ years’ implementing and managing marketing automation technology, Marketo experience is a must
  • Advanced user of Marketo and Salesforce (Certification an asset)
  • Proven success building B2B marketing funnel, implementing lead handoff process and monitoring ROI targets
  • Strong understanding of the lead management processes and technologies
  • Experience in a high-technology environment considered an asset

Skills:

  • High energy, a positive attitude, and an unshakeable smile
  • Self-starter, adaptable, and a quick study
  • Outstanding English communication skills, both written and verbal
  • Skilled at communicating with both technical and non-technical people
  • Up-to-date with the latest marketing trends, techniques, and best practices

Compensation

We offer a competitive compensation package including extended health benefits, an RRSP program, and a fitness subsidy.

To apply for this job please visit aquatic-informatics-inc.breezy.hr.

Job Location