Senior Manager, Communications

$66,787 a year
Job Posting
Job ID:
Vancouver – Point Grey Campus
Employment Group:
Management&Professional (AAPS)
Job Category:
Information Services
Classification Title:
Information Services, Level B
Business Title:
Senior Manager, Communications
Faculty of Forestry
Forestry, Dean’s Office
Salary Range:
$66,787.00 (minimum) – $80,176.00 (midpoint) – $96,212.00 (maximum)
Full/Part Time:
Desired Start Date:
Funding Type:
Budget Funded
Closing Date:
Available Openings:
Guiding principle: “Midpoint” of the hiring salary range means the individual possesses full job knowledge, qualifications and experience.
Job Summary
The Senior Manager, Communications reports to the Assistant Dean, Communications in the Dean’s Office. The Senior Manager, Communications provides leadership, direction, strategic planning, creative development and content management and implementation primarily for the Faculty of Forestry’s external communications. The position requires a broad range of skills and expertise in the area of communications, marketing, media relations and public affairs.
Organizational Status
The position reports to the Assistant Dean, Communications. The position is a senior professional member of the Communications Program, working closely with members of the Dean’s Office, and other departments and units within the Faculty. Works closely and builds relationship with UBC’s Communications & Media Relations, Public Affairs, Government Relations, UBCO, University Affairs, VP Research/International. Works directly with Directors of Asia Forest Research Centre, Malcolm Knapp and Alex Fraser Research Forests, Haida Gwaii Institute, Student Services Units; Development Office and upcoming Indigenous School of Forestry.
Work Performed
Under the direction/leadership of the Assistant Dean, Communications, this position plays an important role in the support, development and implementation of the Faculty of Forestry communications strategy and work plan in support of the Faculty’s strategic goals. The incumbent will be a key member of a close-knit team, (Communications and Marketing team, Dean’s Office, Faculty Programs and Departments etc.), and will work closely within the Faculty to develop and implement the Faculty’s strategic communications initiatives.

The role will be a key contributor in creating and maintaining a unified, integrated and centralized hub for all communications, engagement and marketing within the Faculty. As part of a coordinated and aligned team, a major responsibility will entail getting the stories out for one of the foremost Faculties of Forestry in the world. This involves the development and management of communication initiatives and projects to elevate the brand reputation, promote recruitment, and demonstrate the value of the Faculty for stakeholders. It also involves the creation and execution of high impact content which promotes the Faculty’s education, research and service, and encourages new investment and sustained support from donors and funders. This will also include developing and executing an editorial calendar.

The incumbent will work closely in conjunction with the Assistant Dean on a broad range of communications initiatives relating to the program. The role will require the planning, strategic direction and the identification of key opportunities to develop the initiatives and source and write, edit key stories and content for various audiences on a wide array of digital and traditional media channels which promote the Faculty. Specifically, this will involve providing strategic recommendations to the Assistant Dean regarding opportunities to promote the accomplishments of faculty members, staff, stakeholders and students to further the objectives and strategic plan of the Faculty as well as execute accordingly.

The position will play a significant role in media relations and outreach. As such, the position will be responsible for developing briefings and media training for faculty and staff members and liaise with internal and external groups, units, departments and offices. Specifically, the role will be responsible for: responding to media inquiries; triage incoming media requests, preparing press releases and publicity materials and pitching stories to media; liaising with UBC Public Affairs when appropriate; coordinating announcements and distinctions.

This role to perform other duties as related to the skills and qualifications of the position and increase the visibility of the Faculty. This includes, but is not limited to, Managing Faculty websites, print publications, reports, media releases, social media content and planning, issues communications, and participating in the development of communication policies and procedures.

Supervision Received
The position reports to and works under the broad direction of the Assistant Dean, Communications.
Supervision Given
The position may supervise staff or student workers, as well as external contractors who work on activities that support the faculty’s communications and media mandate
Consequence of Error/Judgement
Must be able to work independently and exercise extensive judgment and decision making in managing proactive and reactive communications needs and issues. Every action and decision made could have significant impact on the brand equity and reputation of the Faculty and potentially the University. The quality, ethics, integrity, and accuracy of communicated information/publications produced by this position are critical to the Faculty. Given the wide distribution of these materials and the diverse audiences of the Faculty’s publications, (e.g., alumni, potential donors, provincial and federal government leaders, knowledge based businesses, public schools and the media as well as across the University including senior administrators, Forestry faculty and other UBC units), inaccurate and inappropriate or poor messaging could seriously affect the image and reputation of faculty members, the Faculty and the University as a whole and could result in poor fundraising and/or negative perception of the University’s academic record.

As the position makes decisions regarding the production of major Faculty of Forestry publications including signing authority for publications and outreach budget, poor judgement may lead to poor quality of publications and affect the image of the Faculty or may lead to overly high costs and damage to the Faculty’s overall budget. Requires professional judgement and initiative in managing special projects. Requires high level of tact, discretion and negotiating skills to effectively bring together and coordinate input from various stakeholders.

Undergraduate degree in a relevant discipline. Undergraduate degree (master’s preferred), preferably in Communications, Journalism, or a related area. Minimum of five years experience or the equivalent combination of education and experience. Preferred experience in public relations, publicity, media relations, journalism, marketing, or the combination of education and experience preferred. Superior writing, editing, and experience in publication production. Ability to adapt writing styles for various purposes, media requirements, and wide range of audiences. Working knowledge of publishing, website development, and communications product development. Capacity for innovation, idea generation, research, analysis, strategic thinking, and project management. Highly organized with ability to prioritize assignments and work independently or in a team environment. Ability to multi-task, including ability to work effectively under pressure, handle heavy volumes, and meet demanding deadlines. Ability to attend to details and work well in a team setting with others and with a diverse range of stakeholders and partners. Flexible and willing to adapt as needed. Intermediate or advanced knowledge of word processing, spreadsheet, presentation software, HTML, e-mail, as well as various design and layout programs. Understanding and/or interest in university culture and, specifically, the Forestry and Sciences as well as an understanding of the nature of interdisciplinary programs, and a balance of creative, technical, analytical and social/interpersonal skills.
Knowledge of and experience in forestry an asset
Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged. We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.

All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.

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