The role will be a key contributor in creating and maintaining a unified, integrated and centralized hub for all communications, engagement and marketing within the Faculty. As part of a coordinated and aligned team, a major responsibility will entail getting the stories out for one of the foremost Faculties of Forestry in the world. This involves the development and management of communication initiatives and projects to elevate the brand reputation, promote recruitment, and demonstrate the value of the Faculty for stakeholders. It also involves the creation and execution of high impact content which promotes the Faculty’s education, research and service, and encourages new investment and sustained support from donors and funders. This will also include developing and executing an editorial calendar.
The incumbent will work closely in conjunction with the Assistant Dean on a broad range of communications initiatives relating to the program. The role will require the planning, strategic direction and the identification of key opportunities to develop the initiatives and source and write, edit key stories and content for various audiences on a wide array of digital and traditional media channels which promote the Faculty. Specifically, this will involve providing strategic recommendations to the Assistant Dean regarding opportunities to promote the accomplishments of faculty members, staff, stakeholders and students to further the objectives and strategic plan of the Faculty as well as execute accordingly.
The position will play a significant role in media relations and outreach. As such, the position will be responsible for developing briefings and media training for faculty and staff members and liaise with internal and external groups, units, departments and offices. Specifically, the role will be responsible for: responding to media inquiries; triage incoming media requests, preparing press releases and publicity materials and pitching stories to media; liaising with UBC Public Affairs when appropriate; coordinating announcements and distinctions.
This role to perform other duties as related to the skills and qualifications of the position and increase the visibility of the Faculty. This includes, but is not limited to, Managing Faculty websites, print publications, reports, media releases, social media content and planning, issues communications, and participating in the development of communication policies and procedures.
As the position makes decisions regarding the production of major Faculty of Forestry publications including signing authority for publications and outreach budget, poor judgement may lead to poor quality of publications and affect the image of the Faculty or may lead to overly high costs and damage to the Faculty’s overall budget. Requires professional judgement and initiative in managing special projects. Requires high level of tact, discretion and negotiating skills to effectively bring together and coordinate input from various stakeholders.
Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged. We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.
All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.