Senior Manager, Communications & Marketing

Vancouver – Point Grey Campus
Employment Group:
Management&Professional (AAPS)
Job Category:
Marketing & Sales
Classification Title:
Marketing & Sales, Level C
Business Title:
Senior Manager, Communications & Marketing
VP Students
Athletics and Recreation
Salary Range:
$75,507.00 (minimum) – $94,385.00 (midpoint) – $117,980.00 (maximum)
Full/Part Time:
Desired Start Date:
Funding Type:
Self Funded
Closing Date:
Available Openings:
Guiding principle: “Midpoint” of the hiring salary range means the individual possesses full job knowledge, qualifications and experience.
This position is expected to be filled by promotion/reassignment and is included here to inform you of its vacancy at the University.
Job Summary
The Senior Manager, Communications & Marketing (Recreation & Sport Facilities) is responsible for providing strategic planning, development, management and evaluation of broad marketing initiatives for UBC Recreation and Sport Facilities to advance the profile of the units’ projects, activities and events both locally and internationally. The role is accountable for the marketing portfolio consisting of 18 business sub-units which include recreation programming, large community events, and sponsorship with a combined budget of over $14M in revenues. This position is responsible for leading both the short and long range planning of integrated communications and marketing initiatives, overseeing high-impact or international annual marketing campaigns (For example, the International Skating Grand Prix championships), directing the creation of regular market research programs, and providing leadership for the strategic implementation of new systems for content management of websites and branding. Combined, these programs and activities enhance the image and reputation of the University and reflect the strategic goals of both the Department of Athletics and Recreation and UBC.
Organizational Status
Athletics & Recreation (A&R) is a department within the VP Students portfolio, with a strong focus on creating an exceptional UBC student experience. The A&R Department has a team of approximately 100 employees, and is led by a strong cross-unit management team. It services over 20,000 students through recreational programming, 25 varsity teams, 17 competitive club teams, along with thousands of members of the UBC community.
Work Performed
    • Plans, develops, implements and evaluates the overall marketing and communications strategy for recreation and sport facilities to support the department’s strategic goals.
    • Works with unit owners to develop the long range vision and strategic goals for marketing and promotion of their programs, events and initiatives.
    • Develops and implements comprehensive strategic marketing plans in keeping with the long range vision.
    • Develops and executes branding for UBC Recreation and sport facilities units keeping in line with the varsity brand and University branding.
    • Identifies, develops and implements broad marketing and communication campaigns and initiatives to raise awareness of UBC Recreation and sport facilities and its recreation, research projects, well-being, program areas, students and their impact on the community. Involves ongoing relationships with key contacts in these areas.
    • Develops strategic partnerships, and manages recreation and sport facilities outreach programs and activities to internal and external organizations (UNA, Alumni Affairs, AMS).
    • Provides advice and consultation to Units about their marketing and communication strategies.
    • Researches promotional opportunities and identifies new markets for the units’ operations.
    • Develops media relations strategies to increases the visibility of sport facilities/recreation; identifies and pitches potential story ideas for Public Affairs, local and national media, UBC Reports and other University agencies concerned with internal and external marketing communications.
    • Writes and produces press releases and gets news out to the media; oversees the writing, editing, design and technical production of promotion materials and publications; manages and negotiates contracts with external suppliers throughout production and printing process.
    • Works closely with Public Affairs to promote and monitor marketing and communications opportunities for sport facilities/recreation and assess resulting media coverage.
    • Monitors and analyzes media trends and issues affecting sport facilities/recreation.
    • Oversees development and execution of web and digital strategy. Lead the development and management of six Recreation and Sport Facilities websites including: UBC Recreation, UBC Camps, UBC Sport Facilities, Doug Mitchell Thunderbird Sports Centre & Concerts, UBC Boathouse, UBC Baseball Indoor Training Centre & Stadium
    • Leads the data analysis and evaluation on digital user experiences for program registration, event ticketing, and websites usage. Utilizes surveys, analytics, focus groups, and other methods of market assessment and ROI to further development of digital experiences
    • Aggregates data and metrics for Recreation & Sport Facility units for summary in annual reports
    • Forecasts annual expenditures and initiates proposals with a focus on revenue generation and ROI
    • Accountable for the accuracy of budgets, year end balances, expenditures and projections
    • Manages internal finance system for marketing and promotional activities and projects
    • Promotes and enhances efficiencies and effectiveness of processes and service delivery by identifying or streamlining changes
    • OTHER
  • Management and oversight of staff including hiring, training, evaluation, and discipline.
  • Participates on committees and working groups as appropriate
  • Provides consultation on best practice to units within the portfolio
  • Stays current with trends and industry best practices
  • Researches and identifies areas for efficiency and improvement
  • Performs other related duties as required
  • Performs other duties as related to the skills and qualifications of the position.
Supervision Received
The position reports to and works under the broad direction of the Senior Director – Facilities, Recreation, and Sport Partnerships.
Supervision Given
The position will directly supervise 5 communications professionals (M&P) and related student staff positions (Work Learn, COOP) through subordinate managers. This position work within business units of UBC Sport Facilities and UBC Recreation.
Consequence of Error/Judgement
The quality, ethics, integrity, timeliness, and accuracy of marketing communications materials produced by this position are critical to UBC Recreation and UBC Sport Facilities. Given the wide distribution of these materials throughout the University and across the country, inappropriate or inaccurate statements may seriously affect the image and reputation of individuals or the Department and the University as a whole. Inappropriate, ineffectual or poor messaging in marketing communications content could result in loss of students, low recruitment, revenue, poor fundraising or negative perception of the Faculty’s academic record and achievements. The position is expected to give direction, set goals, produce editorial copy, photographic and graphic content, and address technical issues, taking into account the best interests of the Faculty and its goals. The consequence of error associated with this position is serious in that a mistake could have a negative impact on the reputation of the Department of Athletics & Recreation, the University, i.e., incorrect or erroneous information could cause embarrassment and loss of credibility to the Faculty and university.
Undergraduate degree in a relevant discipline. Minimum of six years experience or the equivalent combination of education and experience. Minimum of 8 years’ experience in public relations, publicity, media relations, journalism, or marketing or the equivalent combination and experience preferred.
Experience in strategic marketing/communications management, consulting, writing, and developing policies and procedures.
Experience with Adobe Creative Suite, MS Office, and other related software. Skilled in Wordpress, web design, CMS and web development.
Knowledge of social media and industry best practices.
Professional experience in a post-secondary institution or similar environment strongly preferred.
Strong client service background with focus on customer satisfaction strongly preferred.
Demonstrated leadership, team work and motivational skills.
Working knowledge of publishing, website development, and communications product development.
Design experience in print, as well as an understanding of web design.
A high degree of initiative and integrity is required on the job in dealing with confidential material and enquiries from faculty, students, staff and the general public.
Understanding and/or interest in University culture and specifically community events, recreation, well-being, and athletics, an understanding of the nature of interdisciplinary programs, and a balance of creative, technical, analytical and social/interpersonal skills. Strong project management and problem solving skills. Superior writing, editing, and design skills.
Excellent oral and written communication.
Ability to adapt writing styles for various purposes, media requirements, and audiences. Strong staff management skills. Ability to multitask, including ability to work effectively under pressure, handle heavy volumes, and meet demanding deadlines. Highly organized with ability to prioritize assignments and work independently or in a team environment. Ability to work well in a collegial manner with others, demonstrate effective intercultural communication skills and sensitivities, and deal professionally and diplomatically with media, faculty, staff, students and the general public.
Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged. We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.

All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.

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