Senior Marketing Manager (TBS Mid-Market Small Business Marketing) – MAR05078-19

Position Overview:

With customer, market and competitive insights as our foundation, the TBS Mid-Market Small Marketing team is accountable for driving profitable growth through the design and execution of acquisition, upsell/cross-sell, and renewal programs.

As Sr. Marketing Manager within the TBS Mid-Market Small organization you will be responsible for developing an Integrated Marketing Plan that includes offer strategy, integrated campaign planning and Go-to-Market prioritization. You will assist the sales channel that aims to transform the customer base and guide Mid-Market Small in profitable growth.

Our team is known within TELUS as a fast-paced and entrepreneurial environment that is a great place to learn and grow. We have a culture of collaboration, recognition, and high performance. Simply put, if you’re bright, ambitious and looking for a challenge, this is the place to be.

We are looking for a highly-motivated and results-driven individual to manage channel collaboration and marketing & sales enablement to execute our TBS Mid-Market Small strategy.

What you’ll do in this role:
  • Develop the national integrated quarterly marketing plan for Mid-Market Small to drive net new customer acquisition and successful customer lifecycle management/redesign of our existing base
  • Drive interlock and management of key strategic programs between our Sales channel, Customer, Pricing and Product Marketing organization
  • Determine the alignment of business marketing priorities to the organizational strategy
  • Communicate the strategy to the TBS Mid-Market Small sales channel and extended stakeholder teams
  • Collaborate with sales channels to understand business needs and develop/implement acquisition, retention, cross sell and up sell programs
  • Continually ensure profitable offer strategies that encourage deal integration
  • Mentor and help develop marketing managers on the team
  • Harness customer intelligence and channel feedback to support the creation of compelling value propositions that resonate with customers and drive business transformation
  • Drive uptake and execution with the sales channel of key quarterly programs or campaigns aligned to our TBS Mid-Market Small strategies
  • Partner with our Mid-Market and Small Business Solutions peers to identify synergies to maximize our budget and resources where possible
Qualifications

 

What you bring:

  • Strategic thinking always one step ahead, in our competitive landscape
  • Extensive knowledge of B2B Marketing best practices and trends
  • Highly organize to maintain the pace of our rapid fire execution plan with the flexibility to prioritize and manage multiple assignments simultaneously
  • Ability to work closely with Sales and other key stakeholders to drive the correct strategy and program plan
  • Passion for innovation and a test & try approach -fail fast and course correct
  • Creative thinker, with an ability to use data to inform all decisions
  • Proficiency in CRM tools such as Salesforce.com
  • Excellent written and oral communication skills, including speaking in front of small and large groups
  • Bias towards action, positive attitude, flexible and adaptable
  • Able to thrive within an ambiguous environment
 

Nice to have:

  • Business degree in marketing
  • 5-7 years’ experience in B2B technology or telecommunications
  • Experience in project management and channel strategy
  • Experience in working with external best practice marketing organizations
  • Experience in business transformation initiatives or strategy
  • Familiarity with TELUS Business Services will be considered an asset

To apply for this job please visit telus.taleo.net.

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