Social Community Marketing Coordinator

Role Overview

You are a people person whose communication skills allow you to connect with others easily.
You love to help and enjoy solving problems – you face every challenge with enthusiasm and a smile.
Your natural sense of responsibility makes it easy for others to trust you with important tasks – you handle any situation with grace and ease.
You are polished, professional and you make a great impression on everyone you meet.
You’d be a great FIELDS Social Community Marketing Coordinator.

About FIELDS:
While FIELDS stores have been around since 1948 and are rich in history, we’ve been under new management since May 2012.
Our vision is to proudly serve our community, each other and our customers to live a better life for less. We’re Canadian owned, growing quickly and are looking for amazing people to join our FIELDS family.

About the Product Information Position:
The Social Community Marketing coordinator is a highly motivated, creative individual with experience and a passion for connecting with customers. That passion is displayed as you engage our customers, our business partners and our associates. In addition, community leadership and participation (both online and offline) is important to the success of this position.
The Social Media Marketing Coordinator should have a solid understanding of how each social media channel works and how to optimize content so that is engaging on those channels. This person will administer FIELDS social media marketing efforts and participate in the content sourcing and development for advertising and social media campaigns. In this role you will be responsible for:
•Planning and goal setting for digital advertising and social media campaigns.
•Development of brand awareness and online reputation – engage in conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers
•Content sourcing and management
•Generation of inbound traffic to our sites
•Develop a conversion strategy to move social connections to customers.
•Improve Audience Growth and Engagement 

Key Functional Responsibilities:
Administer the creation and publishing of relevant, original, high-quality content through Social channels
•Contribute to and maintain the marketing calendar that encompasses all advertising and marketing efforts
•Updating store hours and information on Google Business, Apple Maps and Magento
•Create a regular publishing schedule for digital marketing content
•Manage the Newsletter process – creation, production, distribution
•Manage paid digital campaigns and activities, including Facebook Ads and Google Ads
•Planning and updating email program workflows
•Creation and management of Transactional emails
•Updating email subscriber information
•Work with Merchants and Advertising for possible cross promotional and outreach efforts
•Recruit and monitor Brand Ambassadors in each community
1.Work with Brand Ambassadors in each community to update and maintain community social media pages
2.Act as a moderator for all content being posted on social sites
•Support the stores to build a social community in each individual market
•Conduct Survey and Polls in our communities to ensure we are meeting our customer needs.
•Analyze, understand and connect with FIELDS target market/customers
•Analyze and report on key metrics
•Use best practices and creativity to drive traffic to the site and build brand awareness
•Manage online reputation by responding to online ratings and reviews and resolving potential issues
•Observe trends in social media tools, applications and strategy
•Identify threats and opportunities in user-generated content and report notable threats to appropriate management

Requirements:
Has knowledge and experience in traditional marketing as well as Social Marketing
•Experience with Paid digital marketing campaigns (Google Ads and Facebook Ads)
•Has a documented immersion in social media
•Experience sourcing and managing content
•Able to jump from the creative side of marketing to analytical side
•Able to demonstrate why creative ideas are analytically sound
•Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
•Proficient in Microsoft Office (Excel, Word, PowerPoint etc.)
•Adequate knowledge of Magento or similar eCommerce website program
•Familiar with Hoot-suite or similar program for Social Media management
•Professional communication, reading and writing skills with attention to detail, spelling and grammar
•Ability to multi task and embrace tight deadlines.
•Good knowledge of Graphic design with previous Photoshop or InDesign skills
•Experience with Dotdigital or a similar email marketing program

Required Education and Experience
A degree or diploma in Marketing/PR/similar or related field
•2 years of experience in Marketing or Communications role or relevant work experience

We Offer:
•Competitive wages
•Opportunities for career advancement
•Challenging and engaging work
•Values oriented culture
•Positive and friendly work environment
•Flexible schedule
•Free ample parking

We look forward to hearing from you and joining our team.If you are interested in joining our team, please email your resume and cover letter to [email protected] and mention Social Media Marketing Coordinator in the subject line of the e mail. 
FIELDS is a proud recipient of the Rotary “Inclusive Employer” award for exemplifying diversity in the workplace and is ranked amongst the top 100 privately owned companies in BC by Business in Vancouver. 

To apply for this job please visit stores.fields.ca.

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