Social Media Specialist

We are looking for an experienced Social Media Specialist to communicate our brand to the public. You will be responsible for attracting and engaging with targeted virtual communities and networks users.

A successful Social Media Specialist will have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for starting and joining relevant conversations on behalf of the brand. Activities include growing relevant followers, engaging with users, promoting products, finding industry influencers, publishing timely news, monitoring and responding to brand mentions, staying informed on industry topics, and communicating our corporate message.

The goal is to gradually achieve higher engagement, brand awareness, and website traffic by strategically utilizing all relevant social media channels and online tools.

Duties and Responsibilities

  • Manage all social media channels on a daily basis including but not limited to Facebook, Twitter, Instagram, LinkedIn, Snapchat and Reddit
  • Build and execute social media strategies through competitive research, benchmarking, channel selection, messaging and audience identification
  • Create content calendars to stay organized and plan communications in advance
  • Generate, edit, share, and publish daily content (text, images, videos, infographics, etc) that builds meaningful connections and encourages community members to engage
  • Ensure consistent branding of various posts, messages, and publications
  • Optimize company pages within each platform to increase visibility, engagement, and followers
  • Monitor, report, and respond to all brand mentions (both tagged and otherwise)
  • Moderate communication and conversations to ensure positive outcomes
  • Risk management ensuring all public activity is compliant with regulations and negative press is avoided
  • Analyze social channels and website analytics to measure the performance of social activities
  • Create detailed reports to indicate growth of social media channels over time and ROI
  • Utilize social media best practices across all social media platforms
  • Continuous research of cannabis industry, competition, media, regulations, and products
  • Collaborate with other departments to ensure timely posts of public announcements such as press releases, sales, new products, etc
  • Perform other related duties as requested by the Marketing Manager


  • Completion of a 3 year post-secondary diploma in Marketing, publishing, communications, or another related field
  • 2+ years experience working in social media
  • Strong communication skills in writing, editing, and imagery selection
  • Analytical skills to measure social performance and ROI
  • Well organized with advanced knowledge of Canadian social media platforms
  • Positive attitude, detail oriented, and good multi-tasking skills
  • Fully proficient in all Microsoft Office applications such as Word, Excel, Powerpoint and Outlook
  • Prior knowledge about the cannabis or another highly regulated industry (such as tobacco or alcohol) is a plus
  • Fluency in French is a plus

Salary: Commensurate with experience and qualifications

Working Hours: Salaried Position: Monday – Friday, 8 am – 5 pm. This position will require after hours or extended hours based on activity.

Physical Requirements: None

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